Rockwall Auto Blog

The days of the old fashioned car business are over. Before the reign of the World Wide Web was the reign of broadcast TV and Radio that told us what to like and what to buy. The channels of communication were unilateral meaning companies communicated to us without giving us an opportunity to communicate back. These communication mediums of TV and radio still have their place in our lives today, but through the web we are now empowered with a wealth of information and we can make our opinions and ideas known. Instead of corporations telling us what to want and what is hip we as consumers are now more empowered to decide these things for ourselves. This is a dramatic shift in the way the car business works. We are embarking on a journey into the new frontier of the automotive sales industry!

The process of car buying has been so well manufactured to ware down the customer and squeeze every penny out of each deal that nobody likes to buy cars anymore. It has become just another thing we have to deal with. Everyone needs a car so we are stuck with this frustrating process of being beat down and taken under by a good looking slick talking salesperson. Through this shift in information technology buyers have become more equipped to basically do battle with the big car dealerships, but it is no secret that the whole business and process is going to have to change. That is where we now stand.

So here we are. Our team along with a small but growing number of other dealers are creating the car business of tomorrow. The idea is simple – Utilize new technology to build relationships with potential customers and create a car buying process that is mutually beneficial between the buyer and seller. The picture of a fair and respectable car buying process is beginning to be seen even though not every piece of the puzzle is in place just yet.

We need you to be involved with us in this process of recreating the car buying experience. We need your input and we want to hear your voice. How can we better serve you? What do you feel is missing from the car buying experience? Our aim is to be honest and transparent in all of our dealings. We have major costs but we want to simplify the business to maximize efficiency and create a more satisfied customer who is confident and pleased to the point of recommending us to friends and becoming repeat customers themselves. Instead of spending tens of thousands of dollars on advertising to paint an attractive picture that brings in more new buyers we would rather create a truly fair and honest process that leaves a customer feeling satisfied and respected. Thank you for being here on this journey with us.